Issue 44.16
RootsTech, the largest family history conference in the world, is pleased to welcome the popular Italian-American celebrity chef, Buddy Valastro, also known as the hit TLC series, Cake Boss™ as a keynote speaker on Saturday, February 11, 2017, in Salt Lake City. Valastro will also judge a local cake decorating contest hosted by RootsTech. He has endeared himself to millions of people as the animated, passionate chef on the TLC series, The Cake Boss.
“Family is the most important part of my life,” says Valastro. “You have to embrace and be proud of where you come from. I can’t wait to share my story of how my past, present, and future have shaped who I am with the audience.”
During his RootsTech 2017 keynote address, the Cake Boss will share the story of how his strong family ties, roots, and traditions have shaped his life and business success, which include 12 bakeries, additional TLC series (The Next Great Baker and Buddy’s Bakery Rescue), and several books, to name a few.
Running bakeries is almost genetic in Buddy’s family. His grandfather and great-grandfather were both bakers in Sicily, Italy. His father, Buddy Valastro Sr., ran his own bakery for many years in New Jersey. When Buddy Valastro Jr. was 11 years old, he began working side by side with his father at Carlo’s Bakery.
Buddy Sr. died when his son was 17, leaving a very large hole in the teenager’s life. However, his tutelage had provided Buddy with “cast-iron business sense” and imbued in him a work ethic and a wealth of knowledge. He stepped up and took over his father’s role as proprietor and baker in Carlo’s bakery.
Buddy’s extended family is indispensable both to the show and in running what has now become a chain of bakeries in New Jersey, New York, Philadelphia, Las Vegas, and some Norwegian Cruise Line ships. The business has diversified and expanded, but the legacy that began three generations ago in Sicily lives on. Buddy willingly holds to the traditions of his father’s bakery.
“Life lessons my parents have taught me define who I am today. I never forget where I’ve come from and try to pass that down to my children today,” says Valastro.
In addition to keynoting at RootsTech 2017, Valastro will help judge the first-ever RootsTech cake decorating competition.
For more information, contact Shanna Jones at shannasjones@msn.com